How to Write an Accounting Case Study

How to Write an Accounting Case Study How to Write an Accounting Case Study Accounting case studies must be written according to various standard rules and regulations. These are the same guidelines followed by organizations during their accounting process. Accounting case studies are important to a national government in that they enable it to check an organization’s progress in terms of production as well as finance. An accounting case study should be written following procedures specific to one of the major topics in accounting, such as financial accounting and managerial accounting, which is also referred to as cost accounting. To write an accounting case study is quite challenging because it requires a good amount of quality time. Generally, just like other case studies, it follows a specific format. The writer gives detailed background information on the topic of study. This is what is regarded as the introduction. It offers a clear outline of the subject matter while defining the problem at hand together, with the limitations of the study. The writer then provides the problem statement, followed by case data sampling. Next, a conclusion is drawn which is finally followed by recommendations. The first step in the writing of a cost accounting case study includes giving a clear identification of the method to be used, the objective of the problem, and the facts related to the area of cost accounting. This step is crucial in that it helps to better understand the topic of study. For example, the issue of identifying a particular method of approach aids in solving major issues since it involves an analytical approach that facilitates an increased awareness of the topic. Stating the objective of the problem helps in understanding the problem statement. The second step is providing a scope of the project to the readers. The issue of scope entails stating and explaining the objective of the cost accounting case study to the readers, the provision of the organization’s overview and lastly, giving an outline of relevant knowledge together with theories. The third step is to properly focus on the identified issues and their suggested solutions. While identifying all problems, the writer should also offer relevant solutions to the same. The fourth step is providing a high quality conclusion. Generally, it must be clear and precise for a better understanding of the topic at hand. Finally, the writer should provide a list of references used during the development of the case study. At writing company you can enjoy professional Accounting case study help from experts. Just visit our service now!

The Writing Journey Aint Fast

The Writing Journey Aint Fast Recently I told yall about my sons new stray, adopted from the shelter. Hes good at training pups, and so his journey begins with Lucy. His other dog, Harper, has all sorts of commands and tricks under her belt, and was a quick study, but Lucy? Well, just consider her the second child . . . the one that teaches you as a parent that everything you learned about raising a child doesnt necessarily work. You can read more at his personal blog at  Nanus Nation, where hes been blogging about the little and big things in his life for going on eight years. Some of you already follow him. Im rather proud of his online journal, but then.hes my son. But the point is Lucy  is a two steps forward and one step back sort of pup. The methods my son  used to train Harper arent necessarily working on Lucy. Too often we think of our writing as a positive process. One where we write when we like, only about ideas we love, with the end results being a beautiful story the world will adore. Not the case at all. Good writing . . . writing that comes across as effortless in reading . . . is the result of hard, heart-breaking struggle. But lets say you wrote your first book, enjoyed the process, then started on the second. You figure you have this routine worked out now that youre published. Like having children and raising pups, you soon learn that no two books are alike. They differ. Boy, do they differ. You get frustrated. You want to quit, but if you are responsible and diligent in writing, you weather through it. You learn the new tricks necessary. You develop new habits.  The end result is a product youre proud of and additional  skills. And if you move on to book three, youll feel like youve adopted yet another stray, and all your previous magic   just doesnt work. You search for yet another way to write a good story. But  most of all, hopefully, you realize that you never arrive. Writing is a constant journey with no end in sight. Constant growth, never-ending change, and a perpetual need to focus on being better. An ongoing effort to create a  different story and  find new ways to fulfill the needs of writers, Like rearing children . . . like raising pups. No two are  mastered the same. Editor, FundsforWriters Email Hope  |  Visit Website FFW has proudly been on the Writers Digests 101 Best Websites for Writers list every year since 2001

Iraq Christian Immigration Assignment Example | Topics and Well Written Essays - 1250 words

Iraq Christian Immigration - Assignment Example It is important to denote that in the current century, the social media is an important method of expressing oneself, and it has the capability of reaching a wide range of people. On this basis, the government and other religious organizations need to use the social media in preaching the message of peace, and discouraging sectarian as well religious violence. One of the long term methods of solving the immigration issue in Iraq is through education. That is educating children in primary, secondary and university institutions on the need of maintaining religious tolerance. It is essential for the government to revise the laws that promote religious intolerance, For instance, the constitution of Iraq provides that the official religion of Iraq is Islam, and therefore no law shall contradict the provisions and laws of Islam. This constitution is therefore discriminative to other religions such as Christianity in Iraq. However, Kerr (635) disagrees on this notion, and explains that in as much as the constitution of Iraq provides for an Islamic state; it also allows freedom of practicing religious beliefs, conscious, as well as freedom of thought. However, due to violence in the Iraq provinces it has been difficult to protect this right of Iraq, and hence leading to immigration of Christians from Iraq, to other neighboring countries. It is therefore essential for the government to seek the assistance of the international community in restoring law and order in areas where there is violence.

APA 360 III Term Paper Example | Topics and Well Written Essays - 500 words

APA 360 III - Term Paper Example e to determine that race perception is not something that is done automatically by a person because the first image that a person has of the person before him does not leave a truly remarkable impression. Rather, the concept of race is simply something that we have come to think of as automatic due to the mind conditioning that we have undergone since an early age. Since race has no genetic basis, one can safely say that race is therefore an illusion. Neither does a human sub-specie exist as these do in the animal kingdom for us to perceive that one human being is different from another. We all belong to the same specie and therefore exist in the same reality. That is why skin color cannot be used to determine the race of a person. The illusion of race on a physical basis is simply wrong because the real differences between people exist not on a physical basis but rather on genetic variation with 85% of traits being shared by a given population. Therefore, race is not biological and no one skin color is better than the other (â€Å"What is Race? Is Race for Real?†). Due to the fact that there has been an explosion of mixed race births in the United States, the issue of race has come to be outdated using the traditional definition. Therefore, the existence of multiracial beings has forced sociologists to begin studying race anew when it comes to â€Å"intergroup relations, racial stigmatization, social identity, social perception, discrimination, and the intersectionality of race with other social categories such as social class† (Shih, Margaret, Sanchez, Diana T. â€Å"When Race Becomes Even More Complex: Towards Understanding the Concept of Multiracial Identity and Experiences†). The challenge that multiracials pose before the discussion of race is now how to determine the actual race of a person or if the issue of race even exists for that particular person because of the multiple bloodlines running through their veins. Shih, Margaret & Sanchez, Diana. â€Å"When

Memories by Trilokesh Mukherjee Essay Example for Free

Memories by Trilokesh Mukherjee Essay The poem Memories is by an Indian poet called Trilokesh Mukherjee. The poet grew up in India and this influences the poem, he brings his culture into the poem by using imagery and senses and other literary devices. Also, he refers to the Gods from the Hindu religion and mythology. Hindu religion, mythology and family are all very important to the Indian people and this is all shown in the poem when they are sitting around the fire at night. The theme of this poem is childhood memories and how they are still strong in the poets mind. The setting of this poem is in the evening/night time and this is shown by the fact that all the creatures that are mentioned are nocturnal like the night owls. The meal was shared with all the children. This shows us that everybody is included, and there is a sense of togetherness in this community. The poet uses senses to help paint a picture in the readers head. He uses smell with smelled the smoke of the fire, the food being cooked, the smell of the rice. This is intended to make the reader feel relaxed and get a home feeling and feel delightful. Next, the poet uses sights. Glow worms added golden firework sparks on the dark canvas. The poet wants the readers to see a magical world through a kids eyes, and the glow worms are like fireworks going on. It is like the poet is bringing his dark canvas to life. Thirdly, Mukherjee uses sounds to give us an idea of what we can hear, the poet uses onomatopoeia and gives us three examples of what the reader can hear.untiring chirping of the crickets and nightjars, hooting of night owls, howling of distant jackals. There Are four different animals here and it could be that they are forming like a band, like the sounds of the night. There is also another example that again, makes the reader feel calm and relaxed. It is her reassuring voice. This shows us that Grandmother makes him feel safe and calm. There are many different ideas for tone in this poem. There is fascination, where the poet as child and his friends have heard the stories so many times, yet still want to hear more about it again and again. Again and again is emphasising on the repetition of the story. There is also excitement from the little kids. and then, Grandma! Although, they already know what was going to happen since they have heard the story  before. The poet brings in his culture again, and the reader can tell that culture is very important to the poet and also that he is proud of it. When he uses the adjectives valiant and wonderful to describe the Gods from the Hindu religion/ mythology. Towards the end of the poem, the tone of the poem gets sad, when the poet states Grandmother is no more. But, even though he said that, he says I can still hear her voice. This shows us how strong the poets memories are. There is then comfort when the poet said, I need only shut my eyes to hear the whispering. This shows us that he goes back an remembers the scene/ setting of the poem, which could be his happy place. The main message for the poem is that the importance and power of the memories. When he states Thats what the memories are about. This suggests that Mukherjee uses his childhood memories as a comfort zone. The language of the poem is also important in the way they describe the memories. In line 1-3 you can straight away realise that the poet uses the collective pronoun We This draws the reader into the poem, making them feel part of the poem. It shows the memories of all the family being together, almost like an autobiography. The poet used assonance of the I sound in untiring chirping of crickets its brings the sound alive. Also the metaphor in the third line, it suggests the brightness of the glow worms. It is almost like a child-like description of the magic of the moment. In lines 4-5, the poet again uses senses to remind him of the memories from his childhood with his Grandmother. Smelled the smoke. The smell of rice. The smell of rice reminds him of the warmth of the house since rice is more of an Indian cultured food. Mukherjee uses ellipsis at the end of line 5, like a dramatic pause which takes us to another stage of the memory which is his Grandmother telling stories to the children. In lines 6-9, after the dramatic pause, the poet uses the phrase Much later, this gives us the impression that the meal and the story telling lasted all night. Grandmothers reassuring voice makes her sound like a comforting and loving figure, which could be why this could be his favourite childhood memory and why he talks about it. There is also a paradox used Far away, unknown, yet familiar, this shows that the stories were extraordinary for the children. In lines 10-13, the children (including the poet) are always hungry to hear the story and are never really satisfied with it. The use of dialogue, exclamation marks and question marks, show the reader the excitement of the children listening to the story. In lines 14-17, Grandmother brought their dreams alive with her wonderful storytelling and this suggests again, why this could be their favourite childhood memory with their Grandmother. In conclusion, the poet brings out the main theme of the poem which is his childhood memories and by doing so, he is influenced by his culture and surroundings. Trilokesh Mukherjee uses imagery (senses mostly) and metaphors to bring his poem alive and its in the past and then towards the end its comes back to the present. This shows us that the poet is now back to reality. The poet thinks that memories are important and that they take us back to he things that really matter in life which is true and in this case it would be, taking him back, to when he was a young boy and how he and his friends would sit around the open fire and listen to his Grandmother tell stories after a meal.

Arnolfini’s Marriage Essay -- Art

Arnolfini’s Marriage Jan van Eyck was â€Å"one of the greatest and most influential Flemish painters of altarpieces and portraits of the 1400's† (Hayes). van Eyck's paintings often include objects with hidden symbolic meaning. There are several different interpretations of the symbolic meaning concerning his portrait of Giovanni Arnolfini and his second bride often referred to as â€Å"The Arnolfini Marriage†. Marriage is a sacred union between man and woman. A wedding is one of the most important events in a woman’s life. Often a wedding occurs in the present of the wedding party, family members and friends. During the 1400’s a wedding ceremony was performed in the privacy of the home. van Eyck was hired to paint a portrait of this marriage union. â€Å"Some art historians, like Panofsky, claim that van Eyck was a witness to the Arnolfini wedding and the painting serves as documentation of their vows† (Kren). Jeanne de Chenany looks pregnant in her green wedding dress, this wedding was kept private because it was a secret or maybe this type of dress was very stylish during the 1400’s. The bride was definitely not a virgin, because white symbolizes pureness not green. Arnolfini is holding Jeanne de Chenany hand as an expression of his love for her. This wedding was held during the daytime because you can clearly see the light through the window in the painting. The single burning candle in the chandelier was not needed to light up the room. This candle symbolizes the union candle or...

Assiya Dair Assignment

When will ever get a good quality rest? This is a typical day in the life Of a student athlete, faced with several struggles during his or her time in college. The university exploits student athletes, because it makes a great amount of revenue on students athletes, restricts them to earn their own money and puts their health at risk. First reason why many universities exploit their student athletes is because considering fact that they make a substantial profit on them. College athletics is a big business across the United States in many universities, the most profitable being football, hockey, and basketball.They make a great amount of money for universities by selling tickets for their games and online live streaming. In the article † Point/Counterpoint: Paying college athletes†, Dennis A. Johnson says that: â€Å"The total ticket revenues for football and men's basketball were $757 million in 1 999, total value that exceeded the total ticket sales for all of professi onal baseball, football, and hockey that year. Star athletes, who win prizes for their time-consuming trainings, don't make any money for their effort, despite the fact that they are the ones earning the money.In fact, the mount of revenue that many athletes make for their respective schools is more than what their scholarships pay for. So who is getting all of this money? Surprisingly, the coaches at the universities get the most of revenue. For example, the highest employee at the Northwestern University, coach Pat Fitzgerald, earned more than $2. 2 million in one year (Linda Shaves). According to statistics, anesthesiologists, who considered as a best-paid job in US earn only $232,830, which is 10 times less than coaches. At the same time, student athletes who are the main resources for his revenue do not gain anything.One might argue that college players receive full rides, with tuition and room and board paid for, along with advantages, including tutoring and better food and ac commodations at many schools (Linda Shaves). However, from a personal side a s a student athlete, I realize that it is not as luxurious as it may seem. We, student athletes, have to work twice as hard as a normal student in order to balance academics, practices, and performing well in our sport. I have very little amount of free time between morning practices, daily classes, afternoon rousts and hours of self-studying. Eave to squeeze time for sleeping and relaxing in order to perform at the level demanded of me as a student athlete. Moreover, I also have limited amount of free time during weekends, because I need to play tournaments and do my homework. Another reason why I think that universities are exploiting student athletes is that athletes are prohibited from making their own money as far as work – study jobs on or off campus. According to the NCAA regulation, student athletes are forbidden from trading ‘their likenesses or names†. They can teach at a sports amp, but can't use their likeness to advertise or promote the camp.They can start their own business, but cannot sell their own image (autographed photos, for instance) or even use their own name to promote it (Andrew Cline). Thus, athletes are not only indebted to the university because of their financial aid, but become subservient to the university because of the NCAA regulations. At the same time, Nan-student athletes are enjoying their college life. People have only one chance to experience college. Unfortunately, student athletes are deprived of feeling all its beauty. Universities exploit student athletes in a way that requires too much without giving anything in return.The students are expected to practice and play at a professional level while the university rewards them as if they were amateurs. For instance, college level of coaching is still not effective as it should be. According to the USA today: † Basically, poorly performing teams might get a brief improvemen t when changing coaches, but the change doesn't last – bad teams remain bad. And average teams, those that hover around six wins every season, actually get worse after making a coaching change. (Paul Merger). From my personal experience, before coming to college, I expected a very high level of coaching and practices.However, once I have started to practice with my new team, I realized that workouts are easier compare to how I used to practice before. At the same time, college requires student athletes to show good results. People might claim that since student athletes have all necessary facilities to perform and succeed, they can work by themselves. This statement is true, but from my own experience, realized that in order to compete at a higher bevel, I need someone to instruct and coach me. Coach can motivate and push people to have better results, which you have never been expected from yourself.Finally, the most crucial reason is that student athletes put their health i n risk, which cannot even be compared at the same level with the scholarship. According to Brian Frederick, Board Member of Sports Fans Coalition and an adjunct professor at Georgetown University's Sports Industry Management Program: â€Å"How can a â€Å"free education† compensate them for debilitating injuries caused during their time on campus? And how can we as fans truly enjoy a oddball game knowing that one player's career-ending injury will leave him saddled with nothing more than a lifetime of pain and doctor's bills? Thus, student athletes are insecure since they never know when they Will get injured from matches. Once they are injured, university doesn't need them anymore and they are eventually ended in oblivious. Since student athletes dedicate their whole life for sports, they are ignorant of knowledge in other areas. Nearly all who play big sports such as basketball, hockey, baseball and football will experience wear and tear on their bodies that they may not h ave anticipated: groin strains, concussion-related brain injuries, pulled muscles, back pains, crushed bones, worn-out knees, elbows and shoulders.Honestly, student athletes are at same position as professionals in the sense that they have to manage their studies as well as their commitments to their sport. Furthermore, student athletes are fully dependent on the university. They are not able to sign any contacts, talk to agents and make money. Every time they go to game, they put their life on risk. In fact, student athletes are completely oppressed by university. Works Cited and Achieve. â€Å"How colleges exploit athletes†, New York Post. Web.

Midtermquestion obesity

Generally, much of the blame for obesity’s widespread existence in Western society is placed upon poor lifestyle. In the case of the former, the increasing pervasiveness of a sedentary lifestyle, characterized by long periods of inactivity (such as sitting in an office) with little to no exercise, in addition to a decreasing amount of leisure time being spent on physical activity, as opposed to video games and television viewing. (Bleich, et. al., 2007) In the case of the latter, over-eating remains a problem, despite advances in nutritional awareness. Additionally, the increasing reliance on fast-food meals, with their energy dense composition, have quadrupled the calorie intake of the average American over the period between 1977 and 1995.   (Lin, et. al., 1999) Genetics also play a part in the development of obesity. Excess calorie intake and how it translates into body mass is affected by various factors such as the genes which regulate metabolism, appetite and adipokine. Additionally, there are various genetic conditions that have been identified as symptomatized by obesity (e.g. Bardet-Biedl syndrome, leptin receptor mutations and MOMO syndrome). Farooqi & O’Rahilly (2006) have also noted that obesity has a hereditary component. Chakravarthy & Booth (2004) have also theorized that certain ethnicities may be more prone to obesity, as an evolutionary means of taking advantage of abundance in between long periods of food scarcity. As such, the genetic disposition towards obesity is an advantage in surviving famine, but a maladaptive trait in a society with food stability. Obesity may also be affected by medical illnesses such as Cushing’s syndrome, growth hormone deficiency and hypothyroidism. The treatment of some illnesses may also lead to fluctuations in weight, as a side effect of medication taken (e.g. antipsychotics, fertility meds). Quitting smoking has also been recognized as a cause of moderate weight gain, due to the resulting loss of appetite suppression. Also, some psychological disorders such as bulimia or binge disorders contribute direct risks of obesity. The mechanisms of neurobiology also contribute to the development of obesity. In addition to leptin (which regulates the intake and expenditure of energy) substances such as ghrelin (which regulates short-term appetite) are linked with the maintenance of obesity. (Flier, 2004). Other such substances include adiponectin which regulates glucose, cholecystokinin which stimulates the digestion of fat and protein, and PYY 3-36 which responds to food intake by reducing appetite. Finally, social determinants contribute to obesity by significantly affecting the habits formed that contribute to obesity. In a 2004 study, it was noted that there was an inverse correlation between wealth and obesity, suggesting that lower income individuals rely on cheaper fast food for nourishment. (Zagorsky, 2004). Also, a 2007 study followed more than 32,500 individuals over a span of 32 years and found that changes in body mass of friends, and siblings were reliable predictors of changes in subjects, regardless of geographical distance, suggesting that the acceptance of one’s body mass has an influence on changes in body size. (Christakis & Fowler, 2007) REFERENCES Bleich, S., Cutler, D., Murray, C. & Adams, A. (2007) Why Is The Developed World Obese?. Annual Review of Public Health, Volume 29. Retrieved May 5, 2008 from: http://www.nber.org/papers/w12954.pdf Lin, B.H., Guthrie, J. & Frazao E. (1999) â€Å"Nutrient contribution of food away from home†. In: Frazao, E. (Ed). America's Eating Habits: Changes and Consequences. Agriculture Information Bulletin No. 750, US Department of Agriculture, Economic Research Service, Washington, DC, pp. 213–239. Farooqi, S., O’Rahilly, S. (2006) Genetics of obesity in humans. Endocrine Review, Volume 27. Chakravarthy, M.V., Booth, F.W. (2004). Eating, exercise, and â€Å"thrifty† genotypes: connecting the dots toward an evolutionary understanding of modern chronic diseases. Journal of Applied Physiology, Volume 96. Flier, J.S. (2004). Obesity wars: molecular progress confronts an expanding epidemic. Cell, Volume 116, Issue 2, pp. 337-350. Zagorsky, J.L. (2004) Is Obesity as Dangerous to Your Wealth as to Your Health? Res Aging Volume 26, pp. 130-152. Christakis, N.A., Fowler, J.H. (2007) The Spread of Obesity in a Large Social Network over 32 Years.†      

Insidious vs. Invidious

Insidious vs. Invidious â€Å"Insidious† vs. â€Å"Invidious† â€Å"Insidious† vs. â€Å"Invidious† By Mark Nichol What’s the difference between insidious and invidious, and what about perfidious and pernicious, for that matter? None of the four words is synonymous with any of the others, though your connotation radar may correctly sense that they all have unpleasant associations. Insidious, which derives from the Latin word for â€Å"ambush† (the second syllable is cognate with sit), means â€Å"treacherous† or â€Å"seductive,† with an additional connotation of â€Å"subtle,† in the sense of a gradual, cumulative effect. (This, unlike the other meanings, is neutral, but the word is rarely used except in a negative sense.) For example, in medical terminology, an insidious disease is one that remains hidden until it is well established. The noun form is insidiousness, and the adverbial form is insidiously. Invidious, meanwhile, which stems from the Latin word for envy, refers to feelings of animosity, discontent, or resentment, or to obnoxious or even harmful behavior. Perfidious (the second syllable of this word is cognate with fid- in fidelity) means â€Å"treacherous† or â€Å"disloyal†; the noun form is perfidy. Pernicious, meanwhile, means deadly. (The second syllable is cognate with nox- in noxious.) Pernicious anemia is a particularly serious form of blood-cell depletion that might as well be called insidious anemia because of its slow onset, and pernicious scale, also known as San Jose scale (for its discovery in the California city of that name), is an insect that infests and kills trees. The noun and adverbial forms of invidious, perfidious, and pernicious follow the same pattern as those for insidious. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:10 Grammar Mistakes You Should AvoidWhen to Form a Plural with an ApostropheCapitalizing Titles of People and Groups

Everything You Need to Know About Native Advertising (19 Examples)

Everything You Need to Know About Native Advertising (19 Examples) What’s a marketer’s dream? (Besides unlimited budgets  and seamless collaboration†¦) To â€Å"sell† to people without them feeling sold to. In a perfect world, we marketers could expose our target audiences to valuable content that genuinely interests them AND raises awareness for the products we’re promoting. This is exactly what native advertising  aims to solve. Problem is†¦ Native advertising can leave your audience feeling a little duped and/or betrayed. Here they are reading what they thought  was an innocent how-to blog post, only to find that they’re being fed advertising. That bad taste left in their mouth can backfire, leaving marketers worse off than if they had left well enough alone. That said, however, when done right, native advertising can have incredible ROI. If you’re looking to start dabbling in native advertising, this post is for you. From top-to-bottom, this post covers everything you need to know – from tools to examples and everything in between. Everything you need to know about #nativeadvertising wrapped up into one post.Download This Best Practice Native Advertising Guide Before jumping into native advertising head first, download this best practice guide. It covers all the things you need to do before you launch a native ad campaign. Download it here, then read on to figure how native can help your business grow. Types of Native Ads In-feed Advertisements In-feed Social Ads Paid Search Advertisements Recommended Content Promoted Listings Custom Content Types Sponsored or Branded Content (a.k.a advertorial) Product Placement What is Native Advertising? Native Advertising is a little nebulous to define†¦ It’s one of those things that you know it when you see it. Different experts have different opinions about how native advertising is defined. For instance, Neil Patel  describes native advertising as, â€Å"advertising that is so tightly interwoven within the site that customers can’t tell that it’s advertising.† Social platforms like LinkedIn  and  Facebook  make the claim that in-stream social ads constitute native advertising. The Native Advertising Institute  disagrees stating, â€Å"native advertising needs to be valuable content of a non-interruptive nature – which is typically not the case with in-stream advertising.† They define native advertising as, â€Å"paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.† It’s clear there’s a little disagreement surrounding what actually constitutes a native ad. This post takes an inclusive approach†¦ The more examples the better, amirite? What actually constitutes native advertising? It’s not as simple as you might think†¦Content Marketing vs Native Advertising You might be thinking that native advertising sounds a lot like content marketing†¦ And you’d be right†¦ it does. BUT there are some important differences. Native advertising typically: Is a way of distributing content. Is present on a domain other than your own. Will have a label stating â€Å"ad† or â€Å"sponsored†. Appears to provide the reader value, but is secondary to selling the product. Is Pay to Play. The content is only valuable if the product is purchased. Example:  ASOS  paid content on Refinery29 Content marketing typically: Provides valuable knowledge to raise brand awareness. Is a long-term strategy that nurtures leads as them move down the sales funnel. Includes assets like white papers, blogs, webinars and videos. Is hosted on owned media channels. The content is valuable in and of itself. Example:  ASOS Content Marketing Native Advertising vs. Content Marketing Should You Invest in Content Marketing or Native Advertising? The answer is†¦ It depends on your goals, timeframe, and budget. Content marketing tends to be a long-term strategy that has lower monetary costs, but a higher time investment on the part of your marketing team. Success also takes longer with content marketing as it requires a consistent publishing cadence†¦ BUT... †¦ it’s more beneficial to the company in the long-term since the content assets are owned and built on the company’s own site.

Why girls education is the most important investment Pakistan and the Essay

Why girls education is the most important investment Pakistan and the world can make - Essay Example Currently, the education system has registered minimal progress, but there are concerted efforts from different organizations and the government that seek to make a difference in Pakistan. The value of education in improving the welfare of any society cannot be underestimated, explaining why Pakistan should strive to improve its education system. Mostimportantly, educating girls presets more impact on any society, the ore reason why Pakistan should work towards on tackling the gender disparity evident in the education system. This paper will describe the challenges faced by Pakistan, statistics of education and outline strategies that Pakistan can use in its efforts to improve education in the country. Pakistan has received ranking as one of the countries with the lowest levels of education, and with a high gender disparity level in both school enrolment and retention of girls. The country has an overwhelming 27 million school-age children who have no access to education. The country has an unacceptably low investment in the education sector. ... The specific target defined that by 2015, both boys and girls from every region would have opportunity to enroll and complete primary schooling. Although there is some progress registered in other countries, Pakistan has lagged behind with about 27 million school age children out of school. Worse still, 7 million of these children have never been to a classroom (Mohiuddin, 2007). The situation in Pakistan is worrying because there are only two years before 2015, and a great number of children lack access to education. This emphasizes on the need for the development of new strategies that can improve the education sector in Pakistan. Education of Girls is Important Research on the need to empower girls has indicated that educating girls transforms the entire society. Educated girls often make decision that can affect the society. After education, girls can access employment, a factor that serves to reduce poverty. Moreover, educated women realize the need to plan their families wisely , reducing the explosion of population that is evident in societies where girls lack education (Siddiqui,2013). Education of girls contributes positively in improving the health of the society. This is because education empowers girls and women to promote health within the family by adoptive preventive measures, seek to access maternal health and nutrition recommendations. Educating girls in a society also reduces child mortality rate immensely. Lack of education compels girls to venture into early marriages, but research has indicated that each additional year of retaining girls in school reduces chances of early marriages. Evidently, educated girls realize that they have a duty to participate in political,